I feel like I don’t know who I am: it’s the reason why you’re stuck in your business?

I see you because I’ve been you. You’re showing up daily on social media, pouring your energy into posts, Reels, and Stories. But instead of building momentum, it feels like you’re talking to a wall. You’re stuck at 1–2 clients per month, even though you’re mimicking the strategies of your favorite 6-figure coach.

And then, when your family asks, “How’s the business going?” you feel a pang of shame. You’ve been working so hard, but deep down, you’re wondering, “Why isn’t it working for me?”

You’ve tried everything—copying the “it-girls” in your niche, chasing the dream of $10k months, and doing all the things to fit into the coaching world. But instead of feeling like a boss, you feel like you’re losing yourself.

If this resonates, it’s not your fault. The reason you feel stuck in your business isn’t because you’re not capable. It’s because you’ve been trying to build someone else’s dream instead of your own. The root cause isn’t a strategy issue or a lack of effort. It’s because somewhere along the way, you lost touch with you.

Why “I feel like I Don’t Know Who I Am” Keeps You Stuck in Business?

When you’re stuck in your business, it’s easy to assume the problem is external—like the wrong strategy or not enough followers. But more often than not, the real issue is internal: you’ve lost touch with who you are, and it’s showing up in every area of your business. Here’s how:


1. You’re Posting but Not Connecting

You’re creating content every day—following the trends, hitting the hashtags, even mimicking the style of your favorite 6-figure coach. But no matter how much you post, it feels like you’re talking to a wall. Why? Because the real you isn’t shining through. Your audience doesn’t feel the connection, and that lack of authenticity creates a barrier to trust and engagement.


2. You’re Chasing $10k Months but Losing Your Vision

You’ve set the goal: consistent $10k months. But in the pursuit of that dream, you’ve started doing things that don’t align with your strengths or values. You’re chasing someone else’s blueprint instead of creating your own. The result? You’re spinning your wheels, feeling stuck, and wondering why all your effort isn’t paying off.


3. You’re Ashamed to Share How You Really Feel

When your family or friends ask, “How’s the business?” you hesitate. You’ve been working so hard, but the results don’t match your expectations, and it’s hard to explain why. Deep down, you feel ashamed, even though there’s nothing to be ashamed of. This disconnect between your hard work and your progress makes you feel like you’re failing—not just in business, but as a person.


4. You’re Losing Yourself by Copying Others

You’ve been trying to follow the playbook of successful coaches in your niche. You’re posting like them, selling like them, and building offers like them. But the more you copy, the more disconnected you feel from your own identity. By trying to be someone else, you’ve lost sight of what makes you unique—and that’s what your business truly needs.


5. You’re Focused on Action but Missing Alignment

You’re busy every day—posting, creating offers, and chasing leads. But no matter how much you do, it feels like nothing is moving forward. That’s because busyness without alignment leads to burnout. Your actions aren’t rooted in a clear understanding of your purpose, and it’s keeping you stuck in a cycle of doing without achieving.


If you’ve been nodding along, know this: feeling stuck in your business doesn’t mean you’re failing. It means it’s time to reconnect with yourself, realign your goals, and create a business that reflects you. The more you step into your authentic self, the more your business will flow—and the results will follow.

How to Break Free and Get Unstuck in Your Business?

If you’re feeling stuck in your business, it’s time to shift the focus back to YOU. Reconnecting with your identity and creating a business aligned with your strengths and passions is the key to breaking free. Let’s dive into actionable steps to help you get unstuck and back in flow.


1. Rediscover Who You Are Outside of Your Business

Your business doesn’t define your worth—it’s an extension of who you are. To reconnect with yourself, ask:

  • What lights me up outside of work?
  • What strengths or talents do I naturally bring to the table?
  • If I wasn’t worried about “doing it right,” how would I show up in my business?

When you tap into your authentic self, you’ll attract the right clients and create offers that feel easy and exciting to sell.


2. Revisit Your “Why”

Your purpose is more than hitting $10k months—it’s about the life you want to create and the impact you want to have. Clarify your “why” with these questions:

  • What kind of freedom do I want my business to give me?
  • What legacy do I want to leave for my community?
  • How do I want to feel while I’m building my business?

Your “why” isn’t just your North Star—it’s the fuel that keeps you moving when things get hard.


3. Create Offers That Align with Your Unique Brilliance

Stop trying to replicate someone else’s success formula. Instead, build offers that reflect your expertise and passions. Ask yourself:

  • What problems am I most excited to solve for my clients?
  • What results do I want to help them achieve?
  • How can I use my skills to deliver solutions in a way that feels natural to me?

When your offers align with who you are, selling them becomes effortless.


4. Stop Overthinking and Start Doing

Overthinking is a trap. It keeps you stuck in indecision, worrying about whether your next move is the “right” one. The truth? Clarity comes from action. Start small:

  • Post that imperfect idea.
  • Launch that beta version of your offer.
  • Have that sales conversation.

Each step will teach you what works—and what doesn’t—so you can refine and grow.


5. Set Boundaries and Prioritize Self-Care

Burnout isn’t a badge of honor. Your business thrives when YOU thrive, so prioritize routines that keep your energy high and your mind clear:

  • Morning routines: Start your day with affirmations or journaling to set a positive tone.
  • Movement: Exercise or even a quick dance break to shake off doubt and boost your mood.
  • Boundaries: Say no to what drains you and yes to what moves the needle.

Taking care of yourself is a business strategy—because when you’re at your best, your business flourishes.


6. Build a Business That Reflects YOU

This is your permission slip to do things YOUR way. Whether that means ditching the cookie-cutter advice or doubling down on what makes you unique, remember: your business should feel like an extension of you—not a mask you wear to fit in.


The First Step to Freedom

Feeling stuck in your business isn’t the end of the road—it’s a sign that something needs to shift. By reconnecting with yourself, realigning with your purpose, and taking action that feels authentic, you’ll unlock the momentum you’ve been craving.

Action Step: Download my free guide: “Map Out Your First $10k Offer” and start creating a business that reflects YOU. The path to freedom and success is closer than you think—it starts with YOU.

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