For a long time, I had this fear of posting on social media, especially on Instagram. Every time I opened the app, I would feel stressed seeing all the coaches I followed sharing their earnings or client numbers. If I couldn’t attract clients, I thought it was either because I wasn’t “aligned,” hadn’t put in enough work, or wasn’t crafting hooks that grabbed attention. The reality is that converting a follower into a client on Instagram takes time because so many of us are trying to sell, and we’re all at the mercy of an algorithm.
So, I started focusing on alternatives to grow my email list, which lets me sell and build a deeper connection with my community without relying on an algorithm.
Building a successful coaching business often feels synonymous with having a social media presence. If you’re wondering how to get coaching clients without social media, this guide covers proven methods that can help you establish trust, expand your reach, and attract more coaching clients.
Blogging Using SEO Is one Place To get Coaching Client Without Social Medial
Many coaches think blogging is dead. However, many coaches actually get coaching clients without social media through their websites. A blog optimized with SEO to attract specific clients can help you reach people actively searching for solutions that you offer. You can either write these posts yourself or hire a freelancer to develop your blog, helping you gain visibility on Google. While social media is popular, people still use Google to find solutions to their problems.
Leverage Pinterest as a Low-Maintenance Client Magnet
Pinterest is an overlooked platform for coaches, but it’s incredibly powerful for attracting clients without the engagement pressures of traditional social media. Pinterest is a powerful search engine in its own right, and it can drive consistent traffic to your website, blog, or coaching services. Pinterest help me to grow my podcast, get clients and grow my newsletter with less 1000 followers.
Here’s how Pinterest can help you get coaching clients:
Create High-Quality Pins for Each Service Offering: Make visually appealing pins that highlight the problems you solve for clients. Link each pin directly to your website, blog posts, or landing pages where potential clients can learn more.
Optimize for Keywords: Use keywords that potential clients might search for, like « how to get coaching clients » or « grow my business as a coach. » This helps your content surface in Pinterest’s search results, putting it in front of users who are actively seeking solutions you provide.
Pin Regularly and Repurpose Content: Consistent pinning helps keep your content visible and easily discoverable. You can repurpose your blog posts, guides, and case studies as pin content that funnels new visitors to your site.
Connect with Clients Through a Podcast
Podcasts are an excellent way to build trust and get coaching clients without social media. People tune into podcasts to learn and be inspired, making it a great space to showcase your expertise.
Share Practical Tips and Insights: Use your podcast to share actionable advice, success stories, and client testimonials. When potential clients see the depth of your knowledge, they’ll be more inclined to reach out.
Invite Guests Who Complement Your Services: By featuring guests in related fields, you can reach a new audience and get coaching clients interested in your niche. You can also cross-promote with guests’ audiences, helping your podcast gain more exposure.
Include Clear CTAs: At the end of each episode, invite listeners to book a call or download a resource. Podcast listeners often take action on the advice they hear, so this is a prime opportunity to convert listeners into clients.
Use Substack to Share Long-Form Content
I discovered Substack a year ago, and I really like it because it’s one of the few platforms that lets you build an email list. You can share your writing and build a community around your content. You can also sell your offers and create subscription-based options to provide advice or free coaching, which helps attract people into premium coaching offers.
If you want more tips to grow your business, join my substack.
Host Local and Online Events
Events offer a direct, personal way to connect with potential clients and get coaching clients without social media. Consider both in-person and online events that showcase your coaching style.
Host Webinars or Workshops: Create workshops that address specific pain points your clients face. Webinars are highly effective for generating leads, as attendees are likely to be interested in your topic and open to taking the next step.
Collaborate with Other Coaches or Experts: Partnering with experts in complementary fields can help you reach a broader audience. By co-hosting an event, you can leverage each other’s networks to attract potential clients.
Follow Up with Attendees: After each event, reach out to attendees via email to thank them and provide additional resources. Invite them to book a consultation or join your email list for more insights.
Collaborate with Other Coaches or Service Providers
To get coaching clients without social media, you can focus on connecting with others. Start by collaborating with other coaches who have a similar or larger audience through a blog, live session, podcast, or public event. People often buy based on word-of-mouth, so if their favorite coach recommends someone, it can lead to a sale.
Getting coaching clients without social media is not only possible but also highly effective with the right approach. By focusing on SEO, email marketing, community connections, and content creation, you’ll build a sustainable business without the need for social platforms. Start implementing these methods to attract the clients you want while creating a solid foundation for your coaching business.
Building a thriving business is about more than just reading a blog post. It requires a deep understanding of the steps needed to create a system where clients come to you on autopilot. I’m here to guide you through every facet of scaling your business to new heights.
To start your journey, join my substact « mademoiselle mindset » where where I spill all the secrets, tips, and strategies for scaling your business using the power of storytelling and writing. Don’t just dream about success—start making it happen!
